Firefly Fare

Firefly Fare is open for lunch at
16 West Marketplace on Church Avenue
in Downtown Roanoke.


Chef and owner Chris Parkhurst offers a seasonally changing menu, a fresh juice bar, and freshly baked desserts. His goal is to bring us back a little closer to how our great grandparents used to eat, but with a bit of modern sensibility and global influence. That means sourcing locally and sustainably when possible and creating a changing landscape of great tastes. Firefly Fare is providing quick access to healthy, tasty food while supporting local farmers.

Delicious beet soup

The dishes change frequently, so the best way to find out what's cooking is to stop by, or check out daily updates on Facebook. You’ll be welcomed with carefully crafted meals, fresh ingredients, and fun details, including firefly table lights and some of your favorite old record covers holding today’s menu.



lunch: 11 am – 3:30 pm, Mon-Sat • dinner: 5 pm – 9 pm, Wed-Sat • Sunday: 11 am – 3 pm

All food images provided by Katie Larrington Photography • Site design by Howl'n Dog Designs